Jaarbeurs commissions Ablestar to develop digital strategy

Jaarbeurs has commissioned Ablestar to develop a digital strategy that will guide the next phase of its digital growth. As a renowned event and conference organization with a strong live and online proposition, Jaarbeurs aims to further strengthen its digital ecosystem, with a consistent experience for visitors, exhibitors, and partners.

Jaarbeurs has been organising and facilitating (inter)national trade and consumer fairs, conferences, and events from Utrecht for decades. The organisation actively invests in digital innovation to improve the entire visitor journey and increase business impact for exhibitors.

Ablestar, together with Jaarbeurs' teams, is developing a strategic framework that brings together brand, customer experience, and digital performance. The digital strategy focuses on clarifying priorities, platform choices, and how journeys, content, and data reinforce each other, so that Jaarbeurs can continue to develop in a future-proof manner.

Michel van Velde: “Jaarbeurs is an organisation with enormous scale, numerous touch points, and a wide range of target groups. That's precisely why a sharp digital strategy is essential: one story, one logic, and one consistent experience, from initial orientation to visit, follow-up, and long-term relationship.”

With this collaboration, Jaarbeurs is taking the next step in further professionalizing and connecting its digital channels and services, with a clear focus on ease of use, value creation, and sustainable growth.