Bellicon selects Ablestar for Brand Strategy and Brand Positioning

Bellicon, the Swiss premium brand of rebounders (mini-trampolines) for fitness and health, has selected Ablestar as its partner to develop a renewed brand strategy and positioning.

Bellicon is known for its high-quality mini-trampolines with a patented bungee system that provides a smooth, joint-friendly bounce, suitable for both intense workouts and accessible daily exercise. In addition, the brand is building a complete training experience with bellicon+, an online training platform with workouts that seamlessly integrate with the product.

Through a series of strategic workshops, Ablestar is focusing on refining its brand strategy, strengthening its competitive positioning, and developing a future-proof messaging architecture. The result: a clear brand story that further strengthens and consolidates Bellicon's unique combination of product innovation and a training ecosystem.

Michel van Velde: “The demand for low-impact training that actually delivers results is growing rapidly. Bellicon is strong because it not only builds a premium product, but also a complete method around it. With a sharp positioning and brand language, we make that distinction even more recognizable—worldwide and at every touchpoint.”

Founded in Switzerland in 2002, Bellicon pioneered the customization of bungee suspension for mini-trampolines. The brand positions its rebounders as high-quality fitness and health tools, developed with a focus on quality and innovation.