Ablestar selected for Brand Strategy and Positioning AZRA luxury skincare

Strategy agency Ablestar is selected to deliver the refined brand strategy and positioning for luxury skincare brand AZRA. With a strong focus on scientific innovation and refined botanical ingredients, AZRA has positioned itself as a pioneer in high-quality, multifunctional skincare.

AZRA products combine powerful cosmetic active ingredients with botanical plant extracts. The result? Spectacular, visible improvements in the skin, without compromising on luxury and ease of use. The skincare line is designed to simplify routines, with formulas that are not only effective, but also radiate a sense of refinement and luxury.

"We are extremely proud that AZRA has chosen Ablestar to strengthen its brand strategy," says Michel van Velde, CEO of Ablestar. "AZRA stands for a unique combination of science and nature, wrapped in pure elegance. We look forward to translating these values ​​together into a powerful brand experience that resonates worldwide." With a mission to make skincare accessible and timeless, regardless of gender or age, AZRA strives to respect the integrity of the skin and provide long-lasting results. Ablestar will further shape this vision through a strategic brand positioning that amplifies the AZRA story and communicates it to a broader audience.