Strategic Brand Positioning for Miron Glass

Miron Glass, a global manufacturer and supplier of exclusive violet glass packaging, partnered with Ablestar to sharpen its brand strategy and future-proof its positioning in an increasingly competitive international market.

Challenge

Miron Glass develops and sells premium violet glass packaging crafted to protect and revitalize natural products by filtering specific light frequencies. This innovation extends product shelf life while maintaining natural quality. The brand operates in over 80 countries, serving diverse sectors including cosmetics, pharmaceuticals, food, and wellness.

Despite a strong product and growing demand for sustainable alternatives to plastic, Miron Glass needed a clear, consistent brand story to match its global ambition and unique product benefits.

Our Approach

Ablestar facilitated seven strategic workshops based on the Actionable Brand Success method, a proven framework developed by our co-founder Michel van Velde. Each workshop focused on a specific building block of the brand:

• Brand Strategy

• Brand Positioning

• Brand Character

• Brand Experience

Through this deep-dive process, we helped the Miron Glass team align on core brand values, refine their positioning as a premium and sustainable packaging solution, and define a distinctive tone of voice and brand experience that reflects the true uniqueness of their violet glass.

Outcome

The result was a sharpened global brand strategy that:

• Articulates the unique benefits of violet glass packaging clearly and convincingly

• Positions Miron Glass as the premium, sustainable alternative to traditional and plastic packaging

• Provides a foundation for future product propositions, marketing initiatives, and customer engagement

Miron Glass now has the strategic clarity and tools to confidently expand its footprint and communicate its value across all markets, backed by a brand story that’s as refined and powerful as its product.